It’s a simple rule of business. You could create the world’s greatest product, but if no one knows about it, no one will buy it. Same applies to the internet. You could have a gorgeous website—could spend hundreds of dollars to design and build a site perfect for your needs—but if no one can find it, then all of your time and money is wasted.

Search Engines, such as Google, are built to recognize key words and phrases and create an index of sites based on these words and phrases. They allow users to look for words, or combinations of words, based on the indexes they create, helping to bridge the gap between the information a user needs and the websites available that have the needed information.

Search Engine Optimization (or SEO) is a key tool for website owners to maximize the traffic coming into their site and maintaining their presence through search engines. There are millions and millions of websites in the world wide web, which means that if a website is not built, or written, in a way that allows search engines to find it, there is a high chance that it will be lost in the crowd.

Although it sounds like a simple process, optimization is much more intricate than simply using one or two key words on your site. Optimization is an ongoing process that begins with the design and creation of a website and continues even after a site has begun to receive visitors.

Optimization of a website is crucial to attracting and maintaining traffic. At Website Pill, we have studied the effects of SEO for users and know the importance of implementing proper SEO into each of our websites. From the time we begin building a site, to the time spent maintaining and growing a site, we are constantly using a calculated and formulaic process to give you and your website the strongest SEO possible to attract the most visitors possible.